Numerous problems in the mobile market have reduced the ordering of mobile devices. Meanwhile, the demand and consumption of mobile phones this summer has exceeded the amount of legal imports.
The turbulent mobile market, which has seen a variety of developments in the new year, is heading for a shortage of goods. About three weeks ago, a member of the Association of Importers of Mobile Phones, Tablets and Accessories announced that with the clearance of 400,000 mobile phones at customs, this amount can only supply the market for a month. Ehsan Bayat told MobileAps that tablet and notebook devices are also not available at customs, and due to the low production of companies, there will be no tablets and notebooks from Dubai for legal supply until March.
Now, the Association of Mobile Importers announces a 10-fold decrease in the registration of mobile orders compared to the same period last year. Amir Ishaqi, the secretary of the association, says: “In the last 60 days, the supply of mobile phones in the country has been seriously disrupted due to issues related to ceiling and history restrictions and the lack of currency allocation; “Companies’ order registrations have dropped by more than 10 times in the last two months compared to July.” Last year, at the request of the Mobile Importers Association, no directives on ceiling restrictions and backgrounds were applied to mobile importing companies; Because many of these companies were start-ups and less than a year old in the field of mobile imports. However, ceiling and record restrictions were enforced this year, making it difficult for companies to place orders.
According to the Association of Mobile Importers, in the last 12 months (until the end of September) 15 million and 380 thousand mobile devices have entered the country; While during this period, mobile consumption in the country has been 15 million and 500 thousand devices. The peer-to-peer system reports that 1,183,000 mobile phones entered the country by the end of September this year, and the order for most of these mobile phones was registered in July and mid-August. However, the reopening of schools and the need for virtual education have led to a sharp increase in market demand; A problem that had not been thought of before. As a result, in September of this year, people bought 1.5 million mobile phones and entered the country’s communication network.
Now, the mobile market is in serious danger of running out of goods. The Association of Mobile, Tablet and Accessories Importers has sent its proposals to the Central Bank and the Ministry of Silence to amend part of the ceiling and record law for imports specific to mobile importers and to regulate the allocation of currency.
The Mobile Importers Association reports that the Samsung brand still ranks first in the market with 52%, followed by Xiaomi with 15%, Nokia with 13%, Huawei with 10% and Apple with 5%. Of course, financially, Apple is 19% behind Samsung and Nokia with 13% market share, only 2% of consumer value. The best-selling model of Samsung phone in Iran was the A10s and the best-selling model of Apple in Iran was the iPhone with 148,000 units.