The formula for making a flagship smartphone has not changed much in a long time; A large OLED display, a set of DxOMark high-scoring multiple cameras, a glass-and-metal body, state-of-the-art processing technology, high RAM and internal storage, and finally a large battery, a duplicate list of modern and expensive phones In the last one or two years. Gradually, other options were added to the list, such as artificial intelligence, a further upgrade of the screen-to-body ratio, and an uninvited guest called Notch, and in the vast majority of cases, there was no place for the headset jack for no apparent reason.
This simple formula encouraged most mobile phone makers to join the flagship category in the hope of making more profit by achieving a higher selling price, and added to the flagship makers every year. A look at the statistics of flag bearers in the last one or two years in this field seems interesting; Manufacturers of flagship phones with the Snapdragon 821 chipset barely reach 16 during 2016 and 2017, but this number increased to more than 24 handsets for the Snapdragon 835 chipset in 2017 alone, and in the last 10 months from 2018 to To date, the number of phones equipped with Snapdragon 845 has exceeded 36. Of course, it goes without saying that not all of these handsets have succeeded in becoming global and even regional and are not associated with high sales, but this new tab, despite the high risks and the presence of numerous competitors, still leaves many mobile manufacturers without any special innovations. Encourages duplicate samples to bear only the flagship name.
On the other hand, the high manufacturing costs and special conditions of premium parts used in flagship phones, which from time to time are affected by global crises and even natural disasters, make it impossible to be in this category without a strategy. Therefore, almost all brands offering these advanced handsets focus on one or more important aspects of the target market and make a profit in this way. For example, Samsung, Huawei and to some extent Google’s Pixel brands, relying on innovation and the possibility of arbitrary price increases, have a strong presence in high-end markets and among wealthy customers, and Xiaomi along with some other Chinese brands on the other side of this range by offering Valuable handsets with the lowest prices are targeting price-sensitive markets such as China and India.
Brands such as HTC, Sony and LG, in an effort to revive at least part of their lost market share in the high-end market, often build expensive flagships in the presence of Samsung and Huawei on the one hand and cheap Chinese phones on the other. (At least in recent years) and are content with huge losses and sometimes small gains in some limited markets. Oppo’s flagships and related brands, such as Vivo and OnePlus, are more focused on the top of the market, and brands such as Asus and RAZER are looking to create new tastes among users in this class by offering special handsets.